The word “concierge” typically evokes a familiar image of a sharply dressed professional behind a polished hotel desk, ready to book exclusive dining reservations or arrange luxury travel. For many, the term feels distant, reserved for the wealthy or high-end travelers. In reality, concierge services are more versatile and increasingly relevant to everyday life. They offer personalized support that helps people manage tasks they struggle to handle alone. 

From coordinating daily responsibilities to providing relief for small businesses, concierge services help individuals reclaim time and peace of mind. That is the vision behind Checklist Concierge Service, LLC, founded by Traci Johnson. Her mission centers on accessibility, grounded in the belief that everyone deserves dependable help navigating life’s demands.

Johnson’s path to entrepreneurship reflects a deep connection to community and a strong work ethic shaped early in life. Raised as the only daughter of a poultry farmer in a small Alabama town, she cultivated discipline, resilience, and a lifelong commitment to service. Her academic journey included studies in international business, Spanish, and marketing, laying a strong foundation for a multifaceted career spanning human resources, marketing, education, and business management.

Over the years, Johnson co-owned a retail franchise, led marketing efforts for a regional nonprofit, taught business courses at the collegiate level for more than a decade, and managed operations in the real estate sector. Each role deepened her expertise in organization, leadership, and client engagement. These skills continue to fuel her entrepreneurial spirit.

By 2022, these experiences converged into the launch of the Checklist Concierge Service. Based in Cullman, Alabama, it quickly stood out as more than an errand-running service. The company offers a wide range of solutions tailored to the needs of individuals and businesses. Professional services include virtual assistance, email and calendar management, corporate gifting, ServSafe certification preparation, and mobile notary services. 

Meanwhile, personal offerings range from transportation and household management to event coordination and lifestyle support. “We clear your CHECKLIST,” Johnson says. “Every client has tasks that drain their time and energy, and our role is to step in so they can focus on what TRULY MATTERS.”

That clarity of purpose shapes how Checklist Concierge Service builds relationships. Johnson emphasizes that clients are never just transactions. “Our clients truly become family,” she says. “For example, for many who relocate here for work, there’s no immediate support system nearby. We fill that gap, and the trust we build becomes very real.” 

She recalls one client who stayed in her concierge’s home during severe storms for safety. In another case, the team made weekly visits to a nursing home resident so his sister, living 14 hours away, could feel reassured. These stories show how the business serves as both a practical and emotional anchor for those navigating life in a new or changing environment.

Small businesses also benefit from Checklist Concierge’s flexible support. Many entrepreneurs face limited resources and cannot afford full-time staff. Checklist Concierge Service provides scalable, on-demand assistance. One of Johnson’s early clients inherited a company with disorganized files, scattered vendor information, and missing compliance records. Her team digitized contracts, implemented cloud-based systems, secured licenses, and trained staff. 

Beyond administrative help, Johnson supported the family personally, arranging transportation for their mother, assisting with home renovations, and guiding staff through food safety certifications. The experience highlighted the company’s commitment to genuine partnership.

This sense of partnership brings emotional relief as well. By handling both mental and practical burdens, the company allows clients to focus on joy, growth, and meaningful experiences. For a business owner, that might mean dedicating time to product development. For a parent, it could mean attending a child’s game instead of managing endless tasks. “It’s about shifting from the things you have to do to the things you want to do,” Johnson explains. “That transformation is where the value lies.”

Johnson hopes to expand the Checklist Concierge Service into a platform that supports aspiring entrepreneurs. She envisions a space where professionals can offer their expertise as assistants, consultants, or specialists under the Checklist brand, with flexible hours and projects. “I want to normalize concierge services in America, especially in smaller communities,” she says. “When people hear the word, they should think of possibilities, not just hotel lobbies.”